ANALISIS PENGARUH UKURAN PERUSAHAAN, DEBT TO EQUITY RATIO, PERUBAHAN LABA DAN RETURN ON ASSET TERHADAP RETURN ON EQUITY PADA PERUSAHAAN CONSUMER DI BEI

Abstract

The studyaims to determinewhether theeffect company size, debt to equity ratio, profit changes, and return on assetsof return on equityatcompaniesconsumer inIndonesiaStock Exchange. The sample selectionis done bypurposive samplingand thesamples obtainedinthis study amounted to21 companiesbelonging to thecompany consumerandis listedon theIndonesiaStock Exchangeduringthestudy periodfrom 2011until 2015.

            Simultaneous testing found that company size, Debt To Equity Ratio, Change Profit and Return on Asset influence together on Return On Equity in consumer companies in Indonesia Stock Exchange.While the partial test found that company size and significant positive effect on Return on Equity in Consumer Companies in Indonesia Stock Exchange.Debt To Equity Ratio Not significant positive effect on Return on Equity in Consumer Companies in Indonesia Stock Exchange. Changes Profit significant negative effect on Return on Equity in Consumer Companies in Indonesia Stock Exchange. Return on Assets positive and significant effect on Return on Equity in Consumer Companies in Indonesia Stock Exchange.