STRATEGI DISTRIBUSI FISIK DALAM MENINGKATKAN PENJUALAN SEPEDA MOTOR YAMAHA VIXION PADA CV. RAJAWALI GRAHA MOTOR TEMBILAHAN

Abstract

Selection of the wrong distribution channel can lead to wastage of costs or waste. Therefore the problem of selecting distribution channels will be very important for companies that want to develop their activities. This study aims to determine the implementation of physical distribution activities carried out by the company CV. Rajawali Graha Motor Tembilahan in increasing sales. Furthermore, the data is processed using SPSS 18.0 for windows, instrument testing uses validity, reliability and classic assumption tests. While the data analysis method uses multiple linear regression with a coefficient of determination, F test and t test. The results of calculations on the coefficient of determination (R2) obtained results of 0.878 or 87.8%. Simultaneous testing obtained that significance (0.007) means that the independent variable (X) simultaneously influences the dependent variable (Y). Meanwhile, based on the partial test results, the Order Processing variable has a sig value of 0.417, meaning it does not affect it partially, while the Warehousing variable has a sig value of 0.030, the Transportation Variable has a sig value of 0.002, the Inventory Control Variable has a sig value of 0.043. This proves that the variables Warehousing, inventory control and transportation are variables that partially influence the increase in sales of Yamaha Vixion motorcycles at CV.Rajawali Graha Motor Tembilahan.