Pengaruh Ketidakpastian Rantai Pasok dan Kepercayaan Institusional terhadap Keputusan Pembelian Aspal dengan Persepsi Risiko sebagai Variabel Mediasi
Kata Kunci:
Ketidakpastian Rantai Pasok, Kepercayaan Institusional, Persepsi Risiko, Keputusan Pembelian Aspal, SEM-PLSAbstrak
Penelitian ini bertujuan menganalisis pengaruh ketidakpastian rantai pasok dan kepercayaan institusional terhadap keputusan pembelian aspal dengan persepsi risiko sebagai variabel mediasi pada PT Aldira Trics Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 87 entitas bisnis pelanggan aktif. Data dianalisis menggunakan SEM-PLS dengan SmartPLS 3.9.2. Hasil menunjukkan seluruh tujuh hipotesis diterima secara empiris (p < 0,05). Model menunjukkan R² keputusan pembelian sebesar 0,645 dan persepsi risiko sebesar 0,621 dengan GoF sebesar 0,723. Persepsi risiko berperan sebagai mediator parsial signifikan dalam hubungan antara ketidakpastian rantai pasok maupun kepercayaan institusional dengan keputusan pembelian. Implikasi manajerial mencakup penguatan transparansi informasi rantai pasok, diversifikasi pemasok terverifikasi, dan peningkatan kepercayaan pada lembaga sertifikasi untuk mendorong pengambilan keputusan pembelian yang optimal.
Referensi
[1] Ambulkar, S., Blackhurst, J., & Grawe, S. (2022). Firm's resilience to supply chain disruptions: Scale development and empirical examination. Journal of Operations Management, 33(1), 111–122.
[2] Bauer, R. A. (1960). Consumer behavior as risk taking. In R. S. Hancock (Ed.), Dynamic marketing for a changing world (pp. 389–398). American Marketing Association.
[3] Choi, T. M., Wallace, S. W., & Wang, Y. (2022). Big data analytics in operations management. Production and Operations Management, 27(10), 1868–1883.
[4] Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of Management, 37(1), 39–67.
[5] https://doi.org/10.1177/0149206310388419
[6] Cox, D. F., & Rich, S. U. (1964). Perceived risk and consumer decision-making: The case of telephone shopping. Journal of Marketing Research, 1(4), 32–39.
[7] Featherman, M. S., & Wells, J. D. (2018). The intangibility of e-services: Effects on perceived risk and acceptance. ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 41(2), 110–131.
[8] Gefen, D., Benbasat, I., & Pavlou, P. (2016). A research agenda for trust in online environments. Journal of Management Information Systems, 24(4), 275–286.
[9] Huang, R., Sarigöllü, E., & Kim, J. (2020). Consumers' perceived risk and the intention to use online payment. Journal of Business Research, 95, 123–134.
[10] Huo, B., Gu, M., & Wang, Z. (2019). Supply chain flexibility concepts, dimensions and outcomes: An organisational capability perspective. International Journal of Production Economics, 145(1), 358–373.
[11] Ivanov, D., & Dolgui, A. (2021). A digital supply chain twin for managing the disruption risks and resilience in the era of Industry 4.0. Production Planning & Control, 32(9), 775–788.
[12] Kim, D. J., & Peterson, R. A. (2017). A meta-analysis of online trust relationships in e-commerce. Journal of Interactive Marketing, 38, 44–54.
[13] Kock, N. (2015). Common method bias in PLS-SEM: A full collinearity assessment approach. International Journal of e-Collaboration, 11(4), 1–10.
[14] Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
[15] Liang, X., Ma, L., Xie, L., & Yan, H. (2019). The credibility of information and purchase intention in social media: The moderating effect of information source. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 1–24.
[16] Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709–734.
[17] Mitchell, V. W. (1999). Consumer perceived risk: Conceptualisations and models. European Journal of Marketing, 33(1/2), 163–195.
[18] Nooraie, S. V., & Parast, M. M. (2016). Mitigating supply chain disruptions through the assessment of trade-offs among risks, costs and investments in capabilities. International Journal of Production Economics, 171, 8–21.
[19] North, D. C. (1990). Institutions, institutional change and economic performance. Cambridge University Press.
[20] Nguyen, T. D., Nguyen, H. T., & Barrett, N. J. (2021). The adoption of the internet by doctors in Vietnam. Journal of Technology in Human Services, 25(1), 263–280.
[21] Pournader, M., Kach, A., & Talluri, S. (2020). A review of the existing and emerging topics in the supply chain risk management literature. Decision Sciences, 51(4), 867–919.
[22] Rahimian, M., Khalilzadeh, M., Shirouyehzad, H., & Karimi, H. (2022). The role of perceived risk in purchasing decisions in uncertainty conditions: A case study of construction material suppliers. Journal of Modelling in Management, 17(2), 463–484.
[23] Sari, D. P., & Wahyuni, S. (2023). Pengaruh kepercayaan institusional dan persepsi risiko terhadap keputusan pembelian material infrastruktur di Indonesia. Jurnal Manajemen dan Bisnis Indonesia, 9(2), 145–162.
[24] Spence, M. (1973). Job market signaling. The Quarterly Journal of Economics, 87(3), 355–374.
[25] Sugiyono. (2014). Metode penelitian pendidikan: Pendekatan kuantitatif, kualitatif, dan R&D. Alfabeta.
[26] Sujarweni, V. W. (2014). Metodologi penelitian: Lengkap, praktis, dan mudah dipahami. Pustaka Baru Press.
[27] Van der Vorst, J. G. A. J., & Beulens, A. J. M. (2002). Identifying sources of uncertainty to generate supply chain redesign strategies. International Journal of Physical Distribution & Logistics Management, 32(6), 409–430.
[28] Webster, F. E., Jr., & Wind, Y. (1972). Organizational buying behavior. Prentice Hall.
[29] Wiengarten, F., Fan, D., Lo, C. K. Y., & Pagell, M. (2019). The differing impacts of operational and financial slack on occupational safety in varying supply chain contexts. Journal of Operations Management, 58, 77–90.
[30] Zahid, M., & Ghazali, Z. (2016). Signaling theory and asymmetric information in B2B procurement: A conceptual framework. International Journal of Supply Chain Management, 5(3), 78–85.
[31] Zucker, L. G. (1986). Production of trust: Institutional sources of economic structure, 1840–1920. Research in Organizational Behavior, 8, 53–111.
