TRANSFORMASI MODEL PRODUKSI UMKM DARI STOCKBASED KE DEMAND-DRIVEN MELALUI PRE-ORDER DALAM EKONOMI MIKRO ISLAM
Keywords:
UMKM, Demand-Driven, Pre-Order, Over-Supply, Ekonomi Mikro Islam, MaslahahAbstract
The development of the digital economy encourages MSMEs to increase production, but stock-based models without real demand data often trigger oversupply, dead stock, price wars, and cost inefficiencies. This study analyzes the shift to a demand-driven model through a pre-order system using a qualitative approach based on literature studies and a comparative analysis of conventional and Islamic economics. The results show that this model increases efficiency, reduces excess stock, and reduces costs, while also aligning with the salam contract and the principles of maslahah, tawazun, and the prohibition of israf. However, its effectiveness depends on consumer trust, technological readiness, and product characteristics, making pre-orders an effective yet contextually adaptive strategy for the sustainability of MSMEs.
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