JURNAL ANALISIS MANAJEMEN

STUDI RASIO LIKUIDITAS, SOLVABILITAS DAN PROFITABILITAS SEBAGAI ALAT UKUR KINERJA KEUANGAN PADA PT. SUMBER ALFARIA TRIJAYA TBK.

2024-11-04T02:57:54+00:00

This study aims to analyze and measure the financial performance of PT. Sumber Alfaria Trijaya Tbk. using liquidity ratios, solvency ratios, and profitability ratios. The research design employed is a descriptive analysis method, with a population consisting of the entire financial data of PT. Sumber Alfaria Trijaya Tbk. for the period 2019 to 2022. The sampling technique used is saturated sampling, where all population data is included. The types of data used are qualitative and quantitative. The analytical tool employed is financial ratio analysis. Based on the data analysis, the findings indicate that, in terms of liquidity, PT. Sumber Alfaria Trijaya Tbk. is in an unhealthy condition. From the solvency perspective, the DER ratio shows that the company's debt exceeds its capital. However, based on the debt-to-asset ratio, the company is considered solvent, as the total assets are sufficient to cover its liabilities. Regarding profitability, the ROA ratio in 2019 reflects poor performance, but from 2020 to 2022, the performance falls into the good category. According to the ROE analysis, PT. Sumber Alfaria Trijaya Tbk. is in a favorable condition.

ANALISIS KINERJA KEUANGAN PT BANK NEGARA INDONESIA TBK DENGAN METODE EAGLES (EARNING ABILITY, ASSET QUALITY, GROWTH, LIQUIDITY, EQUITY, DAN STRATEGIC MANAGEMENT) PERIODE 2019-2023

2024-11-04T03:33:12+00:00

This study analyzes the financial performance of PT Bank BNI Tbk for the period 2019-2023 using the EAGLES method (Earning Ability, Assets Quality, Growth Rate, Liquidity, Equity, and Strategic Management). The population of the study consists of Bank BNI's financial statements, utilizing a saturated sampling technique and quantitative data sourced from secondary data. The results indicate that PT Bank BNI Tbk's financial performance varies across aspects: in terms of Earning Ability, the ROA ratio shows an increase (very good), while the ROE ratio also improves (fairly good). Regarding Growth, both the DGR and LGR ratios indicate a satisfactory increase. However, in terms of Liquidity, the LDR ratio shows a decline (not good). In the Equity aspect, the CAR ratio increases (very good), while the Asset Quality aspect reveals a decline in the NPL ratio (good). Finally, the SRQ by Personalia ratio in Strategic Management also shows a decrease, which is deemed good. Overall, PT Bank BNI Tbk's financial performance presents mixed results, with some aspects categorized as good and others as less favorable.

PENERAPAN KOMPENSASI UNTUK KEPUASAN KERJA KARYAWAN PADA LEASING ADIRA FINANCE TEMBILAHAN

2024-11-04T04:07:47+00:00

This research aims to examine the implementation of compensation and its impact on employee job satisfaction at Adira Finance Leasing in Tembilahan. The approach used in this study is quantitative, with the sampling technique being Saturated Sampling (Census Sampling), involving 34 employees as the sample. Data collection was conducted through questionnaires, and data analysis was performed using SmartPLS version 4 software with a Likert Scale. Based on the hypothesis testing results, it is found that the t-statistic value of 9.679 is greater than the t-table value (1.96), and the P-value of 0.000 is less than alpha 0.05. This means that compensation has a significant effect on job satisfaction at Adira Finance Leasing in Tembilahan. The company should consider better compensation policies to achieve this goal.

PENGARUH REWARD DAN PUNISHMENT TERHADAP SEMANGAT KERJA KARYAWAN PT. FIF GROUP UNIT TEMBILAHAN

2024-11-04T04:16:22+00:00

The purpose of this research is to determine whether Reward and Punishment have a partial or simultaneous effect on the work motivation of employees at PT. FIF Group, Tembilahan Unit. The data used in this study includes both qualitative and quantitative data. The population and sample consist of the employees of PT. FIF Group, Tembilahan Unit, with a sample size of 63 individuals. Data collection was conducted through questionnaires, and data analysis was performed using quantitative analysis with a Likert scale and SPSS version 25. The data analysis techniques included instrument testing with validity and reliability tests, as well as Classical Assumption tests. Multiple linear regression with the determination coefficient, t-test, and f-test was employed for data analysis. The results show that the adjusted R Square (R²) value obtained is 0.602, indicating that 60.2% of the work motivation variable (Y) is influenced by the explanatory variables Reward (X1) and Punishment (X2), while the remaining 31.8% is influenced by other variables not included in this study. The partial t-test proves that the Reward variable (X1) affects the work motivation (Y) of PT. FIF Group, Tembilahan Unit employees, and the Punishment variable (X2) also affects the work motivation (Y) of the employees. Furthermore, the simultaneous f-test indicates that both Reward (X1) and Punishment (X2) together have an effect on the work motivation (Y) of the employees of PT. FIF Group, Tembilahan Unit.

PENGARUH KEPUASAN PELANGGAN TERHADAP PENDAPATAN USAHA FRESYA JAYA LAUNDRY DI KELURAHAN TEMBILAHAN HULU KECAMATAN TEMBILAHAN HULU

2024-11-04T04:37:34+00:00

This research was conducted at Fresya Jaya Laundry in the Tembilahan Hulu Village, Tembilahan Hulu District, with the aim of determining the effect of customer satisfaction on business income. The research population consisted of 150 customers of Fresya Jaya Laundry in 2023. The sample size was determined using Slovin's formula, resulting in 60 respondents. Data analysis was performed using Simple Linear Regression. The results showed that the coefficient of determination (R²) was 66.1%, meaning that the business income variable is influenced by the explanatory variable, customer satisfaction. The remaining 33.9% is influenced by other variables not included in this study. From the simple linear regression test, the equation obtained was Y = 3.058 + 0.704X + ε. Based on the t-test (partial test), the customer satisfaction variable (X) had a t-value of 10.631, which is greater than the t-table value of 2.002 (10.631 > 2.002). This indicates that customer satisfaction has a positive and significant partial effect on business income (Y).

PENGARUH FASILITAS KERJA TERHADAP KUALITAS LAYANAN APARATUR DESA KUALA PATAH PARANG KECAMATAN SUNGAI BATANG

2024-11-04T05:02:05+00:00

This study aims to determine the effect of work facilities on the quality of service of the Kuala Patah Parang Village Apparatus, Sungai Batang District. The sample in this study were 41 people / respondents. Data analysis techniques using simple linear regression using the SPSS 2023 application. From the results of research on the effect of the influence of work facilities on the quality of service of the Kuala Patah Parang Village Apparatus, Sungai Batang Subdistrict, (1) a regression equation was obtained with a simple linear regression equation Y = 41,306 + 0.436 X. From the output above, it is known that the R Square value is 0.693. (2) From the output above, it is known that the R Square value is 0.693. This value means that there is an influence of Work Facilities (X) on the Quality of Apparatus Services (Y) is 69.0% while 31.0% of the Quality of Apparatus Services is influenced by other variables not examined in this study. (3) Because the t value of 18.240 is greater than> 2,022, it can be concluded that H0 is rejected and H1 is accepted, which means that "There is an Effect of Work Facilities on the Quality of Service of the Kuala Patah Parang Village Apparatus, Sungai Batang District".

ANALISIS KEPUASAN KONSUMEN PADA BEST CAFE TEMBILAHAN

2024-11-04T05:08:28+00:00

This research aims to identify the factors influencing consumer satisfaction at Best Café Tembilahan, with a sample size of 100 respondents. Data collection was conducted using questionnaires, and the data analysis employed a quantitative analysis method using a Likert Scale and SPSS version 25. The data analysis methods used include instrument testing, classical assumption tests, multiple regression tests, and hypothesis testing. The results of the coefficient of determination test show an adjusted R² value of 0.939, indicating that 93.9% of the consumer satisfaction variable is influenced by five explanatory variables, namely Product Quality (X1), Service Quality (X2), Emotional (X3), Price (X4), and Cost (X5). The remaining 6.1% is influenced by other variables not included in this research. The results of the t-test or partial test prove that Product Quality (X1) affects Consumer Satisfaction (Y), Service Quality (X2) affects Consumer Satisfaction (Y), Emotional (X3) affects Consumer Satisfaction (Y), Price (X4) affects Consumer Satisfaction (Y), and Cost (X5) affects Consumer Satisfaction (Y). The results of the f-test or simultaneous test show that Product Quality (X1), Service Quality (X2), Emotional (X3), Price (X4), and Cost (X5) together have a significant impact on Consumer Satisfaction at Best Café Tembilahan.

Analisis Prediksi Kebangkrutan dengan Menggunakan Metode Altman Z-Score Berdasarkan Model Terbaik pada PT. Unilever Indonesia Tbk Periode 2018-2022

2024-11-04T05:40:44+00:00

This research aims to determine the condition of the company by analyzing bankruptcy prediction using the Altman Z-Score method based on the best model for PT. Unilever Indonesia Tbk for the period 2018-2022. The object of this research is one of the manufacturing companies listed on the Indonesia Stock Exchange, namely PT. Unilever Indonesia Tbk. The sample in this research consists of the financial statement data of PT. Unilever Indonesia Tbk, specifically the balance sheet and income statement for the period of 2020 to 2022. This study employs a quantitative research method with a descriptive approach. The types of data used are both quantitative and qualitative, while the data source utilized by the researcher is secondary data in the form of financial statements from the last five years. The data collection technique used is a documentation study. The variables in this study are Working Capital to Total Assets (X1), Retained Earnings to Total Assets (X2), Earnings Before Interest and Taxes to Total Assets (X3), Market Value of Equity to Book Value of Total Debt (X4), and Sales to Total Assets (X5). The results of the study indicate that PT. Unilever Indonesia Tbk from 2018 to 2022 is in a healthy condition, and the company is not at risk of bankruptcy.

PENGARUH FASILITAS KERJA TERHADAP KINERJA PEGAWAI UPT PUSKESMAS SUNGAI PIRING KABUPATEN INDRAGIRI HILIR

2024-11-04T05:50:03+00:00

The purpose of this study was to determine whether there is an effect of work facilities on the performance of UPT Puskesmas Sungai Piring employees of Indragiri Hilir Regency. The population of this study were Medical and Non-Medical Employees of UPT Puskesmas Sungai Piring as many as 83 people. The sampling technique uses the Saturated Sampling technique (census). Based on the research conducted, work facilities affect employee performance, so companies or agencies must pay attention to the facility needs of employees to achieve maximum performance.

PESONA MASKULIN: MENELUSURI PENGARUH INFLUENCER PRIA TERHADAP PERILAKU PEMBELIAN HEDONIS PADA PRODUK PERAWATAN DIRI DAN KECANTIKAN OLEH WANITA

2025-01-23T07:08:59+00:00

Penelitian ini mengeksplorasi pengaruh influencer pria terhadap perilaku pembelian hedonis audiens perempuan dalam konteks produk perawatan kulit dan kecantikan. Dengan pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam, observasi lapangan, dan analisis konten kampanye pemasaran. Hasil penelitian menunjukkan bahwa kredibilitas influencer pria dipengaruhi oleh faktor-faktor seperti penampilan fisik yang sehat, gaya hidup yang relevan, dan komunikasi yang autentik. Audiens perempuan menerima influencer pria yang menampilkan rutinitas perawatan diri tanpa kehilangan citra maskulinitas mereka. Motivasi hedonis menjadi pendorong utama dalam pengambilan keputusan pembelian, di mana audiens tertarik pada pengalaman emosional yang dijanjikan oleh produk, seperti peningkatan rasa percaya diri. Komunikasi interaktif, seperti sesi "tanya jawab" dan tanggapan terhadap komentar, meningkatkan keterlibatan emosional dan memperkuat kepercayaan terhadap influencer. Kampanye yang menonjolkan narasi inklusif dan keaslian secara efektif membangun koneksi emosional dengan audiens.Secara keseluruhan, keberhasilan kampanye pemasaran tidak hanya bergantung pada promosi produk, tetapi juga pada pembangunan hubungan emosional yang kuat dengan audiens melalui interaksi personal, narasi inklusif, dan konten yang autentik.