ANALISIS BRAND SWITCHING TERHADAP PRODUK HANDPHONE (Studi Pada Mahasiswa Manajemen Fakultas Ekonomi Universitas Islam Indragiri). jam [Internet]. 2019 Jul. 10 [cited 2026 Oct. 6];2(1):34-4. Available from: https://ejournal.unisi.ac.id/index.php/jam/article/view/654