ANALISIS BRAND SWITCHING TERHADAP PRODUK HANDPHONE (Studi Pada Mahasiswa Manajemen Fakultas Ekonomi Universitas Islam Indragiri). JURNAL ANALISIS MANAJEMEN, [S. l.], v. 2, n. 1, p. 34–44, 2019. DOI: 10.32520/jam.v2i1.654. Disponível em: https://ejournal.unisi.ac.id/index.php/jam/article/view/654. Acesso em: 6 oct. 2026.