UNIVERSALITY OF BROWN AND LEVINSON POLITENESS THEORY IN COLLECTIVE CULTURE: REDEFINING POWER IN CONCEPT OF FACE

  • Nuraini IAIN Lhokseumawe
Keywords: Politeness Theory, Brown and Levinson's Theory, FTAS, Collective Culture, Concept of Face

Abstract

The claim of universality of Brown and Levinson's theory of politeness has encouraged the theory's debate to draw the concept of face in group society culture. This article analyzes the concept of face in several group societies claiming that Brown and Levinson missed covering. The analysis was described through library research using primary and secondary data. The primary data comes from the original book of Politeness Theory written by Brown and Levinson. The secondary data were the description and the example of the conversation, how the existence of linguistics set of a language, and the ritual of performing an interaction in the culture found in some articles supporting and debating Brown and Levinson's universality Politeness theory. This analysis concludes that Brown and Levinson's Theory covered the group society politeness and face concept by seeing the definition of power imposition on society members. While the theory of Brown and Levinson is flawed to explain the flip concept of face in a collective culture, computing the weightiness of FTAs formula has covered the role of culture and group situational interaction.  It makes this concept can be applied to any cross-cultural boundary universally.

References

Brown, P. & Levinsion, S (1978, 1987) Politeness: Some Universals in Language Usage, Cambridge: Cambridge University Press

Eele, G. (2001) A Critique of Politeness Theories, Manchester, UK; Northampton: St. Jerome Pub

Fukada, A. & Asato, N. (2004). Universal Politeness Theory: Application to the Use of Japanese Honorifics. Journal of Pragmatics, 36 (11), 1991-2002

Matsumoto, Y. (1988) Reexamination of the Universality of Face: Politeness Phenomena in Japanese. Journal of Pragmatics, 12 (1988), 403-426

Mao, L.R., (1993) Beyond Politeness theory: ‘Face’ revisited and renewed, Journal of Pragmatics, 21 (1994), 451-486: North-Holland

Nwoye, O. G. (1992) Linguistics politeness and social variation of the notion of face, Journal of Pragmatics 18 (1992), 309-328: North-Holland

Suszczynska, M. (1999). Apologizing in English, Polish and Hungarian: Different languages, different strategies. Journal of Pragmatics, 31 (1999),1053-1065

Published
2021-01-31
How to Cite
Nuraini. (2021). UNIVERSALITY OF BROWN AND LEVINSON POLITENESS THEORY IN COLLECTIVE CULTURE: REDEFINING POWER IN CONCEPT OF FACE. EJI (English Journal of Indragiri) : Studies in Education, Literature, and Linguistics, 5(1), 68-80. https://doi.org/10.32520/eji.v5i1.1313