KPPU'S ROLE IN ENFORCEMENT OF BUSINESS COMPETITION LAW IN E COMMERCE TRANSACTIONS

Business Competition Law Enforcement, The Role of Kppu, E-Commerce Transactions

Abstract

The internet as a medium of information and electronic communication has been widely used for various activities, one of which is trading activities by utilizing internet media (electronic commerce or in short e-commerce). The current trading model is increasingly developing very rapidly, and transactions in trade no longer meet face-to-face, however, trade is now switching through electronic media. The potential for unfair business competition in the e-commerce sector is basically very likely to occur. The use of internet media in buying and selling transactions causes many problems such as large-scale e-commerce companies (providers) will have market power so that they can control the market and users (lock-in) and even create barriers for other providers to enter the market. In addition, large-scale e-commerce companies also tend to have a higher bargaining position compared to their users, thus potentially creating disproportionate partnership relationships. Law Number 5 of 1999 concerning the prohibition of monopolistic practices and unfair business competition was established to prevent unfair business competition in Indonesia based on the concentration of economic power in certain individuals or groups, both in the form of monopolies and other forms of unfair business competition practices. . Business Competition Supervisory Commission is a Commission established to supervise business actors in carrying out their business activities so as not to engage in monopolistic practices and/or unfair business competition.